Yoemy's
Epic Life and Business.
Yoemy Waller — Designing an Epic Life and Business — The Data Czar’s Journey.
5/5
“I designed my business so that I can have an EPIC life.”
Key Highlights
Who is Yoemy?
Before CTOx Accelerator™
After CTOx Accelerator™
The Challenge
After contributing significantly to a MedTech company that was sold for millions—without reaping proportional rewards—Yoemy realized she was undervaluing her expertise. She resolved to create a life and business “by design,” prioritizing joy, adventure, and meaningful contribution over conventional metrics of success.
The CTOx®
Approach
Yoemy transitioned into a fractional CTO role focused on healthcare data. She:
- Branded herself as the “Data Czar” after a spontaneous moment at a Dubai conference.
- Developed a global “data pod” of niche experts (DBAs, AWS engineers, data scientists) to support her clients
- Designed her work setup to be location-independent, with Mission Control hubs in each home and travel-ready tech kits (three laptops, three phones).
- Attracted clients primarily through speaking engagements around the world, using color, personality, and presence to stand out and build immediate rapport.
CTOx® Methodologies Used:
The Transformation
Global Impact
Worked with hospitals and healthcare orgs across 44 countries.
Selective Work
Chooses only values-aligned, mission-driven projects that “feel fun.”
Sustainable Growth
Manages a four-client portfolio, half on fractional retainers, half on project-based pods
Operational Excellence
Delegates scheduling and coordination to a strong VA, ensuring seamless logistics even while traveling.
Visibility Engine
Uses speaking engagements and playful travel content (“Where’s Yoemy?”) to attract new leads and nurture existing ones—no cold outreach needed.
Real Results
What Can You Learn From Yoemy?
FAQs About the CTOx® Journey
Common questions technology leaders ask when exploring the fractional CTO path, answered based on patterns we’ve observed across hundreds of successful members.
What kind of background do successful CTOx Accelerator™ members typically have?
Most successful CTOx Accelerator members are experienced technology leaders with 10+ years in the industry, including current or former CTOs, VPs of Engineering, Technical Directors, and Senior Engineering Managers. They typically have experience leading teams, making strategic technology decisions, and working directly with executive leadership. Many come from startups, scale-ups, or enterprise environments where they’ve been responsible for technology strategy, not just implementation.
How long does it usually take CTOx Accelerator™ members to get their first client?
The most proactive CTOx Accelerator™ members typically land their first client within 30-90 days of joining the program. Some exceptional cases have signed clients within their first week, while others may take longer depending on their network activation efforts and niche focus. The timeline largely depends on how consistently members implement the Network Activation process and execute on the business development activities outlined in the program.
What are the most common challenges people face when transitioning to fractional CTO work?
The three most common challenges are: (1) Overcoming discomfort with business development and “marketing” activities, (2) Shifting from hourly thinking to value-based pricing and retainer models, and (3) Learning to delegate tactical work while focusing exclusively on strategic leadership. Many also struggle initially with positioning themselves in a specific niche rather than trying to serve everyone.
What types of client engagements and revenue models do CTOx Accelerator™ members typically build?
CTOx Accelerator™ members typically build diversified portfolios with two main engagement types: “Engaged” clients (full strategic leadership at $10k-$15k/month) and “Advisor” clients (high-level guidance at $3k-$5k/month). Many also offer strategic intensives or half-day consults as entry points. Successful members often manage 5-8 total clients with a mix of engagement levels, targeting $500,000+ annual revenue through this diversified approach.
What advice do most CTOx Accelerator™ members give to technology leaders considering this transition?
The most consistent advice from CTOx Accelerator™ members is: (1) Start while still employed to reduce financial pressure, (2) Focus on a specific niche rather than trying to serve everyone, (3) Leverage your existing network through the Network Activation process before trying cold outreach, and (4) Embrace relationship-based business development rather than traditional marketing. They also emphasize the importance of following the proven system rather than trying to figure everything out independently.
