Frequently Asked Questions

That's a great question, and it's one I'd be asking too. The short answer is yes - this works for people who do the work.

We've helped hundreds of technology leaders build successful fractional CTO practices, many starting from exactly where you are now.

But let me ask you this: if you join our program, will you put in the work? When you run into challenges, will you raise your hand and ask for help? Or will you disappear and stop engaging?

The system works. The question is whether you'll work the system.

Look, there's no magic pill here. But if you follow our process, engage with our community, and implement what we teach, I'm confident you'll see results. That's why we offer our ROI guarantee - we believe in our program that much.

I hear this concern from almost every technology leader I speak with. You're not alone in feeling this way.

The good news is that marketing as a fractional CTO doesn't look like what most people think marketing is. You won't be posting "look at me" content or doing anything that feels inauthentic.

What we teach is relationship-based business development. It's about having meaningful conversations with the right people and positioning yourself as the solution to their problems.

Our Network Activation process is designed specifically for people who don't consider themselves marketers. It leverages relationships and conversations - not pushy sales tactics.

We provide you with proven scripts, email templates, and conversation frameworks that make the process natural and comfortable, even if you've never done anything like this before.

Remember, you're not selling widgets - you're offering high-value expertise that can transform a business. Our approach aligns with that value proposition.

Great question. The fundamental difference is that we're teaching you how to build a business, not just how to perform the role of a CTO.

Certificate programs focus on the technical aspects of being a CTO - things like technology strategy, cloud architecture, cybersecurity, etc.

While those skills are important, they don't address the business side of being a fractional CTO - how to find clients, how to position yourself, how to price your services, how to close deals, and how to deliver value across multiple clients simultaneously.

Our program complements technical training by focusing on the business development and service delivery aspects that will determine your success as a fractional CTO.

We also provide ongoing support, coaching, and community - elements that are typically missing from certificate programs. You're not just learning concepts; you're implementing them with guidance every step of the way.

Think of it this way: a certificate proves you know how to be a CTO. Our program shows you how to build a successful business as a fractional CTO.

That's a great question, and while I can't give you an exact date, I can tell you what we typically see with our members.

Our most proactive members often land their first client within 30-90 days of joining the program. We've even had a few extraordinary cases where members signed a client within their first week!

The timeline depends on several factors: how actively you implement our Network Activation process, whether you have an existing network in your target niche, and how effectively you execute on the business development activities we outline.

What I can tell you with confidence is that if you follow our system and put in consistent effort, results will follow. It's a matter of when, not if.

Our goal isn't just to help you get a client; it's to help you build a sustainable pipeline of opportunities so you're never dependent on any single client.

The most important factor in how quickly you'll get a client is how consistently you implement what we teach. Are you ready to do that?

Absolutely! Many of our members start building their fractional CTO practice while maintaining their full-time employment.

In fact, this approach can reduce financial pressure and allow you to be more selective about which clients you take on.

The program is designed to accommodate those with full-time commitments. Our training modules are available on-demand, and our live sessions are recorded for those who can't attend.

The key consideration isn't the number of hours you can dedicate each week, but rather your ability to be responsive when prospects express interest. Time kills deals, so you'll need some flexibility to engage with potential clients when opportunities arise.

We recommend dedicating 2-4 hours per week to implementing the program, with additional time as needed when you're actively working with prospects or clients.

As your fractional practice grows, you'll reach a natural inflection point where it makes sense to transition away from your full-time role - but that's a decision you can make when the time is right for you.

Yes, our program is completely confidential. We understand that many of our members are still employed while building their fractional CTO practice, and we respect the sensitivity of that situation.

Our community operates in a private environment that's only accessible to active members and our team.

All of our coaching calls, workshops, and training materials are housed in secure, password-protected environments.

We never publicly share information about our members without explicit permission, and we encourage all members to maintain confidentiality about what's shared in our community.

You're in control of how visible you want to be within our community and externally. Some members are very active and open about their journey, while others maintain a lower profile - both approaches are perfectly fine.

Rest assured that your privacy and confidentiality are priorities for us. We're here to support your success, not compromise your current position.

This is actually one of my favorite questions because it gets to the heart of what makes our program unique.

Many of our most successful members come to us with decades of technical leadership experience. They know how to architect systems, manage development teams, and drive technology strategy. That's not what we teach.

What we focus on is transforming that technical expertise into a thriving business - something entirely different from being a great CTO.

Think about it - having medical expertise doesn't automatically make someone successful at running a medical practice. The same principle applies here. Being a great CTO and running a successful fractional CTO business require different skill sets.

Our program focuses specifically on:

• How to position yourself in a niche where your expertise is highly valued
• How to have high-leverage conversations that convert prospects into clients
• How to price and structure your services for maximum impact and income
• How to deliver exceptional value across multiple clients simultaneously

These business development and service delivery frameworks aren't taught in technical leadership roles, but they're essential for building a thriving practice.

Our most technically accomplished members often see the fastest results precisely because they can focus entirely on implementing our business development system without having to simultaneously develop their technical skills.

That's a crucial question - and the answer is yes, you'll receive extensive 1:1 support throughout your journey with us.

Our program includes unmetered access to me and our coaching team. You can schedule 1:1 calls whenever you need them - especially for time-sensitive matters like helping with active deals or client situations.

Beyond scheduled calls, our members receive daily support through our private community, where questions are typically answered within hours, if not minutes.

We also conduct weekly group coaching calls where you can get personalized feedback and guidance on your specific situation.

What sets our program apart is that we're deeply invested in your success. When you win, we win - which is why we make ourselves so accessible to our members.

I'm particularly hands-on when members are working through active deals. There's nothing I love more than jumping on a quick call to help you navigate a negotiation or close a prospective client.

The level of support we provide goes well beyond what you'd find in most programs - because we understand that timely guidance can be the difference between success and missed opportunities.

This is a question of trust, and it's completely reasonable. You want to know that our program delivers on its promises before making a significant investment.

We have hundreds of success stories from technology leaders who've built thriving fractional CTO practices using our methodology. Many have shared their journeys in video testimonials and case studies, which you can find throughout our website.

While we'd love to connect you directly with our members, they're busy building their businesses - and their time is expensive. That's why we've created comprehensive case studies that provide transparent insights into their experiences and results.

What truly sets us apart, though, is our confidence in the program's effectiveness. We back it with a strong guarantee that significantly reduces your risk and demonstrates our commitment to your success.

We've been coaching CTOs since April 2024, and our track record speaks for itself.

The question isn't whether this works - we've proven that it does. The question is whether you're ready to implement a proven system and do what it takes to transform your technical expertise into a thriving business.

I understand the appeal of having leads handed to you. However, I've found that the most successful fractional CTOs build sustainable businesses by developing their own lead generation capabilities.

While we don't hand you a list of leads, we give you something far more valuable - the ability to generate qualified opportunities whenever you need them.

Think about it - would you rather have a few leads now, or the ability to create an endless stream of opportunities for years to come?

What we do provide is a proven system for identifying, connecting with, and converting your ideal clients. This includes specific scripts, templates, and step-by-step processes that have been tested and refined across hundreds of fractional CTOs.

We also teach you how to develop referral partnerships that can become ongoing sources of qualified leads.

Many of our members find their first clients through our Network Activation process, which helps you leverage your existing relationships to uncover immediate opportunities.

The skills you'll develop in our program will serve you throughout your entire career, not just for the next few months.

Building a successful fractional CTO practice isn't "easy" - nothing truly worthwhile ever is. But we've created a system that makes the process clear, straightforward, and repeatable.

What we've done is eliminate the guesswork. We've mapped out exactly what works based on our experience with hundreds of successful fractional CTOs.

Think of it this way - is climbing a mountain easy? No. But is it easier with an experienced guide who's made the climb successfully hundreds of times? Absolutely.

Our members don't succeed because the path is easy. They succeed because they have clarity on exactly what to do, when to do it, and how to overcome the obstacles that will inevitably arise.

The question isn't whether it's easy - it's whether you're willing to follow a proven system and put in the work. If you are, I can confidently tell you that this is the clearest path to building a successful fractional CTO practice.

What I've found is that the hardest part isn't the work itself - it's the uncertainty of not knowing if you're doing the right things. That's exactly what our program eliminates.