Transcript 0:00 ... made me think and reflect about myself. 0:02 You exist in your own little bubble. 0:05 Especially when you start working for 0:07 yourself, your your bubble gets very 0:08 small. Going through things like mental 0:12 exercises, being forced to think about 0:14 why you're doing what you're doing and 0:16 and what your goals are with people with 0:18 different backgrounds and different 0:19 experiences is is a really challenging 0:22 but rewarding experience. 0:23 Welcome to Inside Ctox podcast. I'm 0:26 Donna, head of membership and 0:28 partnership, and today we're stepping 0:31 inside the minds of some of the most 0:32 innovative tech leaders out there. This 0:35 isn't just a podcast. It's a place where 0:38 CTO journeys come alive, where stories 0:40 of struggles, breakthroughs, and growths 0:43 unfold. We're here to unpack the 0:45 experiences of real CTO's navigating 0:48 through our CTOX accelerator and 0:50 membership program. So, sit back, tune 0:53 in, let's get into the story. 0:56 I am excited to welcome today's guest, 0:59 John Freeman. 1:00 Hi, thanks for having me. 1:02 Thank you, John. John is a UK-based 1:04 fractional CTO and fintech strategist 1:08 helping asset managers in London scale 1:11 smarter through technology. With over 15 1:14 years experience in the industry, John's 1:17 built trading systems generating over 1:20 100 million in P&L and scaled a team 1:24 from just seven to 90 plus. Now leading 1:29 Quant Finn, he partners with 1:31 forward-thinking firms to modernize 1:33 infrastructure, integrate AI, and turn 1:36 tech into a true competitive edge. John 1:40 lives just outside of London, England, 1:42 and enjoying the work from home life 1:44 with his wife and his son. Thank you, 1:47 John, for joining. 1:48 Thank you. Great intro. 1:50 Thank you. You're welcome. Okay. Now, 1:53 you joined COX back back back in 1:57 February of this year. If you can 2:00 remember that far back, what was the 2:02 pivotal moment that made you realize 2:04 that you needed to join CTOX? I I 2:08 remember discussing with Leor about the 2:11 program and and thinking about it and 2:13 sounded good, sounded useful and he made 2:15 a comment along the lines of uh the most 2:18 successful people would just make a 2:20 decision and commit and I was reflecting 2:23 on that made a decision and committed. 2:26 Sometimes it's just taking that step, 2:29 right? You've been very brave. 2:31 So thinking about your journey through 2:34 the CTOX accelerator, um tell me a 2:37 moment when you genuinely felt a 2:40 challenge. What happened and like 2:42 eventually how did you overcome that? 2:44 Some of the the roleplaying 2:47 exercises and and group sessions that 2:50 we've done has definitely challenged me, 2:52 made me think and reflect about myself. 2:55 And I I'd equate that with executive 2:59 coaching if people have been through 3:00 that. You exist in your own little 3:03 bubble. Especially when you start 3:05 working for yourself, your your bubble 3:06 gets very small. Going through things 3:10 like mental exercises, being forced to 3:12 think about why you're doing what you're 3:14 doing and and what your goals are with 3:16 people with different backgrounds and 3:18 different experiences is is a really 3:20 challenging but rewarding experience. 3:22 Great. And what was the thing that 3:24 helped you overcome that challenge? 3:27 I mean, sim similar to to my first 3:30 answer, I remember one of the the things 3:32 we were we we were asked to do was 3:35 thinking about occasions when we've 3:38 procrastinated and not committed and and 3:40 delayed decisions. And that's just not 3:44 really something that I do. So 3:47 overcoming that challenge, any challenge 3:50 for me is often as simple as as just 3:52 starting. So I like anyone will have 3:55 multiple things that I need to do at 3:56 once. But when I pick up the next task, 3:59 just get on with it. And starting 4:02 anything is the first the first step. 4:05 Probably pull out quite a few cliches at 4:07 this point. But it is it is genuinely 4:09 true. When you're working through 4:11 something that makes you a bit 4:12 uncomfortable and making you think quite 4:16 deeply, once you get into it, it it gets 4:19 easier and easier and hopefully becomes 4:22 interesting and and rewarding. 4:23 Is that what you would attribute your 4:26 success in the program to? 4:27 In part, yeah, I I see comments from 4:31 others about putting off XY Z or I've 4:34 I've just come back to this and I did it 4:36 and it turned out to be great. some of 4:37 the things that helped me get where I 4:40 am, I could have put off. And as an 4:43 example, we we're asked to to build a 4:46 list of people to reach out to. And that 4:49 list is intentionally quite deep and 4:51 broad. And as I was working through it, 4:54 there were people on there that made me 4:56 think, I mean, I'll I'm going to do 4:57 this, but I'm not expecting to get 4:58 anything out of it. It'll be nice to 5:01 catch up with them, but what's going to 5:04 actually come out of this? And several 5:06 of those turned into paying clients. 5:08 Oh, excellent. So, you never know where 5:10 the the next client is coming from like 5:14 that's that's great. Um, thinking about 5:16 your personal your personal story uh 5:19 through COX, um, what has surprised you 5:22 the most about your own personal growth? 5:25 I came into the program thinking the 5:27 marketing side was just going to be a a 5:31 task that I'd have to do. and some of 5:34 the initial bits that I went through 5:37 were really not that exciting or 5:39 enjoyable. So, so researching my niche, 5:41 using Apollo to dig into companies and 5:45 individuals that we could reach out to, 5:47 I really didn't enjoy that. But I've 5:49 seen the the approach that CTOX is is 5:53 recommending evolve as well. So, less 5:56 male shots and more very targeted 5:58 outreach. And that that suits the way 6:01 that I work much better because the 6:03 people that I want to do targeted 6:05 outreach to, I enjoy my niche. I've 6:07 spent 20 years in in this business and 6:11 the people that I want to reach out to, 6:13 I will have genuine topics of 6:16 conversation to to talk to them about. 6:19 So that felt a lot more natural to me 6:21 and turned out to actually be quite fun. 6:24 Yeah. Oh, good. Good. Um, okay. 6:30 Can you share a story uh about a 6:33 relationship or a partnership that 6:34 you've built through COX and and the 6:39 impact that that's made particularly on 6:41 your journey? 6:42 Relationships through COX, I'd probably 6:45 highlight the staff if nothing else. So 6:47 yourself, Marissa Leor, the ability to 6:52 reach out and work through a problem or 6:55 an idea or even just share feedback and 6:58 and talk through what we can learn from 7:02 things that have happened. That's very 7:03 valuable to me and it it feels pretty 7:06 natural. So I' I'd probably highlight 7:10 that as a as a good relationship thing. 7:13 Oh, that's great. I promise we didn't 7:16 make him say that. 7:18 All of this is your own words, right, 7:20 John? 7:20 Yeah, 7:22 I do. And what's one piece of advice 7:26 that you've learned through the 7:27 accelerator, but that you'll carry 7:29 forward forever? 7:31 Coming from the UK, we have a different 7:34 sort of psyche to the US. So, it's been 7:36 really interesting to spend time with so 7:39 many entrepreneurs 7:41 from the the other side of the pond. And 7:45 that seems to be a thread that's quite 7:47 common if startups from the UK go over 7:50 to to San Francisco. It's it's 7:53 lifechanging for the founders just to 7:55 see how other people approach the same 7:59 sorts of problems. It brought quite a 8:01 bit of clarity to me to see Leor and 8:04 Marissa talk through opportunities that 8:07 that myself and others encounter and and 8:10 really drill down into how it will move 8:14 you and your business forward. So the 8:17 equity 8:18 offering versus actual cash each month 8:22 in your bank when you start your 8:25 fractional journey, you'll be approached 8:27 with with those opportunities and 8:29 potentially really interesting ones as 8:31 well. But I I think Marissa and Leor 8:33 brought the clarity to me that you can't 8:36 run a business like that. And the key 8:40 bit about joining CTOX and setting 8:43 myself up as a fractional CTO is it's 8:45 it's not a side hustle. It's not a 8:49 evenings and weekends thing for me. I 8:52 came down this road because I want more 8:54 freedom for my own time. Weekends and 8:57 evenings is the exact opposite of what 8:59 I'm trying to do. So that means I have 9:01 to be very thoughtful and and focused on 9:04 what a good engagement is for me and my 9:08 business. And that that clarity is is 9:10 not something you would figure out on 9:13 your own until you've been through a 9:16 year or two of of ups and downs. I think 9:18 it's clarity. That's a really good one 9:20 actually. That that's good because you 9:22 can use that in so many different 9:23 aspects of life as well with 9:26 relationships 9:27 um uh other projects that you're working 9:29 on. So that's interesting. And where do 9:32 you see yourself in 12 months? 9:34 I've been pleasantly surprised at the 9:37 commercial success that I've had. So I'm 9:39 I'm in a very fortunate position that I 9:41 now have clients and I've hit my revenue 9:45 targets in 12 months. I'd like the the 9:49 clients that I'm working with now to 9:50 still be my clients because I see 9:53 genuine runway in in terms of impact 9:58 that I can make with them. What I deem a 10:01 success in in a year from now is having 10:03 a book of clients that I'm working with 10:05 that I enjoy working with. Uh I'm I'm 10:08 very lucky that I've got several 10:10 projects ongoing that are all 10:12 intellectually interesting. If that's 10:15 still the case, I'm going to be 10:17 getting paid and and pretty happy and 10:19 enjoying myself as well. 10:20 Yeah, that's great. That's great. And 10:22 you mentioned like enjoy. How important 10:24 is it to you to enjoy the work and the 10:27 clients that you're that you're part 10:29 that you're working with? 10:30 I think that's one of the main 10:32 advantages of fractional work on on a 10:36 spectrum. You have a full-time 10:38 employment. You have a contract by 10:41 contract employment fractional and then 10:44 some sort of gig type arrangement. I 10:47 guess 10:48 that that gig gig model doesn't work for 10:51 senior technologists. So the fractional 10:53 side for me is about maximizing my 10:56 impact to be impactful. that that 10:59 equates for me with with interesting 11:01 stuff because when technology can be a 11:05 strategic enabler and an advantage for a 11:07 business that that implies an 11:10 interesting problem which keeps me 11:12 interested. 11:12 That's good to stay interested. That's 11:14 so important. Uh I think to to your 11:17 point of of enjoying him. All right. 11:19 Thank you. Thank you uh John. Really 11:22 appreciate that. Now for our final 11:24 segment, we're going to do something a 11:25 bit special. I'm gonna ask Chat GBTE 11:30 live right here. John doesn't know 11:33 anything about this. 11:35 I'm gonna ask chat a thoughtprovoking 11:38 timely question and you have to answer 11:40 it. 11:40 Okay. 11:41 Are you ready? All right. I'm going to 11:43 dictate this to chat. 11:44 Maybe. 11:46 We'll see. You know, we're all big fans 11:47 of so. 11:50 Okay. So, I'm I'm just gonna uh put this 11:53 into chat. Hello chat. GBT. We love a 11:57 bit of spontaneity. 11:59 So we thought, who better to challenge 12:01 us than AI? What question would you like 12:05 to ask fractional CTO John at this 12:10 moment in time? Okay, 12:17 John Chat GPT would like to know 12:21 if a client's product in AI 12:25 becomes more strategic 12:28 than your leadership team, 12:31 do you let it lead or limit its 12:34 influence to protect human decision 12:37 makingaking culture? 12:38 Interesting. So, at at the time of 12:41 filming, I should uh premise this in 12:44 July 25, AI is a little bit away from 12:48 that. So, Anthropic let Claude run a 12:52 vending machine and uh it it definitely 12:55 didn't get to beyond human strategic 12:58 levels. But if we assume it it does, 13:02 then why not? I think the the value 13:06 proposition of of AI in some businesses 13:10 is about efficiency and driving cost 13:14 down and those are the the businesses 13:16 that won't be long-term successful. The 13:18 ones that are long-term successful AI as 13:21 a way to do more. So if you've assembled 13:25 a leadership team that have got you to 13:27 the point where you've achieved AGI 13:30 within the the the concept of your 13:32 boardroom then 13:35 lean into that and and see how you can 13:38 take it further. I mean yeah sounds fun. 13:44 Time will tell. 13:46 Thank you so much John. Um thank you for 13:48 sharing your journey and your insights 13:50 with us um today. Your experience and 13:53 your your advice are incredibly 13:55 valuable, not just to the CTO's, but to 13:57 the broader tech community. Check in 13:59 again for our next episode where we'll 14:01 continue to exploring the stories behind 14:03 the tech leaders shaping the future, 14:05 just like John. Until next time. 14:08 Stories, experiences, and advice you 14:10 hear today are incredibly valuable, not 14:12 just for CTO's, but for the broader tech 14:15 community and leaders. To our listeners, 14:17 thanks for tuning in to Inside Cox. 14:20 Don't forget to follow us on social 14:21 media. Tag us and share your favorite 14:23 insights from the episode. We love 14:26 hearing your feedback. Make sure to 14:28 subscribe and check in again for our 14:29 next episode where we'll continue to 14:31 explore the stories behind the tech 14:33 leaders shaping the future. Until next 14:36 time.